Behind every label of It’s a 10 is a story. Our products are made of only natural ingredients and backed by supporters, award-winning ideas and hard-working individuals devoted to bring you the best in hair care.
From the runways to the hottest clubs to galas and premieres, Paul Mitchell defines the latest in hair care trends. When it comes to beauty, you know exactly what you want and Paul Mitchell’s products can get you the results you are after.
The Brazilian Blowout is the most innovative and effective professional smoothing treatment in the world! Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.
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